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Be The Culture



We know how exhausting it can be to find that unique gift that has personality and leaves a deep impression.

That’s how Zuriell was born – out of a sincere desire to bring smiles to the faces of loved ones. To turn a simple gesture into a precious memory.

Since then, Zuriell has travelled the world, bringing smiles to the lips of every person who has received one of our gifts. Every product we send is a window to a new story, a new beginning. We have witnessed thousands of stories, encounters, creations, unique events and all of them of undoubted significance.

For us, Zuriell is not just a brand; it is a tribute to each individual story. We are dedicated to our mission of inspiring and empowering each person to express their authenticity, share their joy and contribute to a more connected world.

Every day, with every gift we give, we aim to bring our stories closer, build bridges between hearts and celebrate the uniqueness that defines each of us.


Zuriell is the support of our smiles!


Our mission is to empower people to deliver meaningful messages through the art of giving. We are dedicated to unleashing the creative energy within each person, offering premium customized gifts that mirror the depth of human expression and identity.

Through innovation and design, we cultivate a culture of generosity that transcends individuality, contributing to broader social impact.

We are committed to creating products and experiences that not only honor personal stories and memories, but also inspire a community engaged in giving and mutual appreciation.

In every action, Zuriell aims to transform ordinary moments into extraordinary memories, promoting a world where we can all contribute to the well-being and enrichment of society.

Each Zuriell is crafted by a man or woman from a deprived community in Jud. Arad. The beautiful partnership with DECE makes this possible.

With every purchase, you give a man hope and a chance at their children’s education.



Chief visionary & Founder

My journey into the world of design started with architecture and the passion to create beautiful and functional products, made Zuriell come to life.

For me, beauty happens when I create, but it also happens when those creations make a difference in someone’s life.

Ramona Gheorghiu

VIRGINIA gheorghiu

Executive Head & Founder

Passionate about art, life, people and experiences, I approach each new challenge full of courage and determination. Since I was a child, I have been guided by a deep dream, a flame that has never been extinguished: to change the world for the better, to bring a ray of hope where the sun seems to have stopped rising.

I see art not just as a form of expression, but as a vehicle for change, a universal language that can unite and heal. Through the projects I am involved in, I seek to create bridges between different worlds, to open hearts and inspire people to dream of a better future, regardless of their circumstances.